Rebranding & Digital Transformation for a
Vineyard & Event Venue
A well-known vineyard and wedding venue wanted to refresh its brand identity and modernize its digital marketing. While the business was already popular locally, their online presence didn’t reflect the rustic, family-friendly ambiance of their property—or the scale of their event offerings.
Project Goals
The vineyard needed a unified, professional brand and digital experience that could attract both casual visitors and event clients. Initially, we designed separate websites for the vineyard and the event venue, along with a landing page for promotions. Eventually, the decision was made to merge these into one cohesive website that represented the full scope of their business. Alongside this, the client wanted ongoing creative support for events, wine branding, consulting, and venue marketing.
What We Delivered
- Consulting & brand strategy support
- Custom photography on-site for marketing and digital use
- Vineyard website design & development
- Event venue website design & development
- Landing page design & development
- Social media campaign designs
- Email campaign designs
- Video background reel for the website
- Digital logo
- Online store setup
- Brochure design
- Wine bottle label redesigns
- Marketing materials and brochures for wedding venue promotion
Results
- Delivered a modern, engaging website that unified the vineyard and event venue into one cohesive online experience
- Created consistent branding across digital, print, and product packaging (wine labels)
- Enhanced the vineyard’s ability to attract and book weddings and events with polished brochures and digital campaigns
- Provided long-term consulting and support for updates, strategy, and ongoing creative needs
Cost Savings
By outsourcing instead of hiring in-house, the vineyard avoided the cost of employing a full marketing director, web developer, designer, and content creator—an estimated $200K+ annually in salaries and benefits. With our team, they gained the benefit of strategy, consulting, and creative execution across multiple channels for a fraction of that cost.
Client Feedback
“I approached DSD to help us after I saw a website they designed for a local gym. It was so engaging that I went to check it out and joined. They did the same for our site. We now have an amazing website as well as a support team to help with updates, changes, and questions. I worked mostly with Rhiannon and I cannot say enough about how great she is. We sat and discussed our vision for our site and she and the DSD team delivered it. I always came away from our meetings, emails or phone calls with my questions answered. Whenever something comes up, they are right there with a speedy response be it an email or an edit to the site.” — Amy Zanello, Operations Manager